Events can be a fantastic way to spread important ideas and make connections. There’s no substitute for people with things in common all being under the same roof.
Colleagues and peers are free to discuss important subjects, make introductions or reaffirm old relationships, and experience the productive synergy that takes place when so many dynamic factors are all together.
Still, there are three things an event needs to be great, and there are so many events in Toronto and the GTA that standing out can be difficult. Please read on to learn what they are.
Premium AV Equipment
In 2020, we could laugh it off and be forgiving when a Zoom meeting had a technical glitch that caused delays or other problems. Circumstances forced new equipment on us, and it was an adjustment for everybody.
In 2024, this is no longer the case. People have lower tolerances for technical failures, especially now that people can be in the same room again. Having crisp audio and visual elements will set the stage for success at your event, as glitches can pose fatal flaws.
Beyond just meeting the bare minimum, premium AV equipment can seamlessly link people who can’t attend the event or even blow your guests away with things like 3D mapping. If you don’t know much about the latest gear and how it can elevate your event, the leading rental companies offer services for consultations, delivery, set up, and on-site technicians to ensure everything works properly.
Food and Drinks
Nobody ever made a good deal on an empty stomach. There’s a reason why people negotiate in good restaurants; they need to be not just full but satisfied. Guests may go significantly out of their way to attend the event, and providing quality food and beverages shows appreciation for their time.
It’s much easier and more pleasant to network and socialize when the food and drinks are enjoyable. Do what you can within your budget, but be mindful of the importance of food and drink.
Clearly Defined Goals and Objectives
Schmoozing can be fun, but people are busy and don’t want to waste time. If your event has clearly defined goals and objectives, they’ll feel deeply connected to its purpose.
Not every event is essential! You don’t want people to wonder, “what am I getting from being here?” If it’s a conference, there should be a compelling and clearly defined reason for attendees to be present.
These may vary considerably. For example, guests at charity events usually appreciate that they’re for a cause, rather than self-interest. Usually, such events have a famous guest, or some form of entertainment that ensures attendees enjoy the evening. If it’s a work conference, there should be an important theme connecting everybody in the room — a rare opportunity to network with certain people can be more than enough reason to attend.
Magic can result when people come together and create more than the sum of their parts. This is true of organizations working to achieve a single purpose, but a flawlessly executed event can be just as galvanizing. Remember the above tips, and your event will surely succeed.
