Amy Konary, senior vice president and founder of The Subscribed Institute at Zuora, emphasized the importance of agility and flexibility in staying competitive in her findings in the report. According to Konary, companies’ ability to adapt their monetization strategies to evolving market demands is crucial for achieving sustained and recurrent growth.

CIOs benefit from the transition to the subscription model

The rapid adoption of new technologies, driven by an ever-steepening technology hype curve, facilitates this shift toward more versatile business models.

“One of the significant advantages of subscription software is its inherent flexibility, allowing CIOs to adjust subscriptions based on the current needs of the organization,” said Abhishek Gupta, CIO of Dish TV. “This adaptability is crucial during periods of growth or special projects, providing scalable technology solutions with minimal delay. However, selecting reliable subscription software vendors remains critical and involves a comprehensive evaluation process. This process encompasses assessing the technology’s maturity, ensuring it meets business requirements, engaging stakeholders in decision-making, defining project success criteria, establishing a governance model, and conducting thorough legal and regulatory vetting of the vendor. These steps form the cornerstone of a robust supplier evaluation framework, ensuring the chosen subscription services align with the organization’s strategic goals.”