Visa, the global digital payments leader, is offering sellers new, simplified services to keep pace with a growing segment of ‘Click-and-Mortar’ shoppers who rely on digital features to shop both online and in-store.
Visa has unveiled a range of enhancements to support merchants with new and improved commerce experiences. Its ‘Visa Acceptance Platform’ is launching ‘Developer Assist’ a new AI-powered tool to help partners develop sophisticated payment flows, suggest sample code and answer questions on testing and certification.
Visa Acceptance Solutions offers a level of connectivity and flexibility that businesses can’t build on their own without heavy technology investment, and is already used by more than 450 payment service providers (PSPs) and connects to over 100 independent software vendors, bringing ease of use to over 450,000 active merchants each month across 160 countries using 50 different currencies.
Rob Cameron, global head of acceptance solutions at Visa, said: “The payments sector has made significant strides in simplifying the consumer shopping experience. In doing so, the payments ecosystem has become more complex and fragmented for sellers — but it doesn’t have to be this way. Visa Acceptance Solutions allows businesses worldwide to offer their customers best-in-class payment options without over-indexing on complexity for themselves.”
Visa has also updated the Authorize.net user interface, to support small and medium-sized businesses (SMBs), by bringing data and streamlined day-to-day business operations to the forefront.
Making Tap to Phone mainstream
The digital payments leader explained that it has made ‘Tap to Phone’, which enables sellers to accept contactless payments on a smartphone, live across 121 countries, boasting over 6.7 million active terminals and over $8.5billion in annual payment volume.
Visa is also deploying contactless technology from Tap to Phone in new innovative ways, including the recent pilot in Latin America and the Caribbean.
As a part of Visa’s value-added services, cloud-ready solutions like the Visa Acceptance Platform and Visa’s Tap to Phone payment solution have helped clients scale their businesses and tailor their payment systems to meet consumer needs.
Jordan McKee, research director at S&P Global Market Intelligence 451 Research, said: “The past few years have had a profound and lasting impact on the commerce strategies for merchants of every shape and size. Consumers desire immediacy and increasingly expect digitally evolved experiences. To keep pace with this trend, merchants are now looking for partners to help them simplify their ability to maintain connectivity to the ecosystem.”
